Malaysia Airlines (MAS) and air transport IT specialist, SITA,announced the airline’s “MHdeals” application, the first application using augmented reality to be launched by an airline is now available for free download from the Apple Application Store.
“We have had a lot of interest from our customers since we announced MHdeals was coming,” said managing director and chief executive officer Tengku Datuk Azmil Zahruddin.
The handy application allows customers to pick up the best airline deals from nearby airports and is the first an airline has exploited augmented reality commercially as a new channel for ticket sales.
MHdeals uses the global positioning system (GPS) on the iPhone to determine the users’ location and then displays the nearest airports from where they can access great deals.
By simply holding the phone in front of them, users can identify surrounding airports and select one to view the latest flight offers.
No comments:
Post a Comment